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Amex Points Just Got Smarter: New point.me Integration Revolutionizes Reward Travel
December 12, 2024
Earlier this year, Point.me and American Express launched a new partnership allowing eligible Amex cardholders to access a version of Point.me that is tailored to Amex's transfer partners. Starting today, American Express Membership Rewards® card members can now access point.me's services directly through the American Express Transfer Points experience, marking a significant jump in how cardholders can utilize their rewards points for travel.
Streamlining the Points Redemption Process
In a LinkedIn post shared this week, point.me founder and CEO Adam Morvitz announced this new integration, creating a seamless entry point for American Express cardholders looking to maximize their Membership Rewards points. The partnership announcement, which Morvitz personally shared on his LinkedIn profile, has already garnered significant engagement from professionals in the travel rewards space.
“Our mission has always been to simplify reward travel search and booking, and to showcase ways for everyone to travel better,” Morvitz stated in his LinkedIn announcement. “We're absolutely thrilled to continue this partnership, making it easier for American Express Card Members to use their points—no expertise required.”
What is point.me?
For those unfamiliar with the service, point.me specializes in helping travelers navigate the often complex world of points redemption. The platform essentially demystifies the process of finding and booking the best value travel options using credit card rewards points. Before services like point.me, cardholders frequently needed extensive knowledge about transfer partners, redemption rates, and award availability to maximize their points’ value. This integration removes those barriers, allowing even casual cardholders to achieve expert-level results.
Eligible American Express Cards
This integration is available to American Express Membership Rewards® card members, which includes:
Personal Cards:
[[ SINGLE_CARD * {"id": "106", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Frequent Travelers", "headerHint": "Premium Travel Perks"} ]]
[[ SINGLE_CARD * {"id": "118", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Foodies and Travelers", "headerHint": "Generous Travel Rewards"} ]]
[[ SINGLE_CARD * {"id": "372", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Travelers", "headerHint": "Good Earning Structure"} ]]
[[ SINGLE_CARD * {"id": "2286", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Credit Builders", "headerHint": "Good Starter Card"} ]]
[[ SINGLE_CARD * {"id": "2287", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Credit Builders", "headerHint": "Good Welcome Offer"} ]]
Business Cards:
[[ SINGLE_CARD * {"id": "2290", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Business Owners", "headerHint": "Premium Card"} ]]
[[ SINGLE_CARD * {"id": "111", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Business Owners", "headerHint": "Versatile Business Tool"} ]]
[[ SINGLE_CARD * {"id": "259", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Small Business Owners", "headerHint": "No-Nonsense Card"} ]]
Any American Express card that earns Membership Rewards points should be eligible to use this new point.me integration. Cards that earn only cash back or different types of rewards (like Hilton Honors points or Delta SkyMiles) don’t qualify for this specific feature.
How to Use the New Integration: Step-By-Step Guide
Getting Started
- Log in to your American Express account either through the website or mobile app
- Navigate to the Membership Rewards section of your account
- Select “Transfer Points” from the available redemption options
- Look for the point.me integration which should now appear directly within the American Express Transfer Points experience
Using the point.me Tool
- Enter your desired travel details including:
- Origin and destination locations
- Travel dates
- Number of travelers
- Cabin class preference (Economy, Business, First)
- Review the recommended redemption options that point.me generates based on your travel criteria and available Membership Rewards points
- Compare different transfer partners to see which airline or hotel program offers the best value for your specific trip
- Select your preferred redemption option after reviewing the available choices
- Complete the points transfer directly through the American Express interface to your chosen loyalty program
- Book your travel using the transferred points through the specific airline or hotel program
Tips for Maximum Value
- Compare the point.me recommendations against standard American Express travel portal options to ensure you're getting the best value
- Remember that points transfers to airline and hotel partners are typically irreversible, so confirm your travel plans before transferring
- Check for any transfer bonuses that American Express might be offering to specific partners
- Consider the processing time for transfers, as some partners receive points instantly while others may take 24-48 hours
What This Means for the Rewards Travel Landscape
The partnership represents a growing trend of financial services companies enhancing their rewards ecosystems through strategic technology partnerships. By integrating specialized services like point.me, American Express enhances the value prop of their Membership Rewards program and also simplifies the user experience.
Note: For specific details about this integration, log in to your American Express account or contact American Express customer service for the most up-to-date guidance on using this new feature.
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