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Does Hallmark Take Apple Pay?
May 14, 2025

Quick Answer
Yes, Hallmark accepts Apple Pay for in-store purchases at many of their Gold Crown locations. However, Apple Pay is not accepted for online transactions.
How to Use Apple Pay at Hallmark
- Open the Wallet app on your iPhone and select your preferred card.
- Hold your iPhone near the contactless reader at the Hallmark checkout.
- Authenticate the payment using Face ID, Touch ID, or your passcode.
Alternative Payment Methods Accepted at Hallmark
Hallmark offers a variety of payment methods to accommodate different customer preferences:
- Credit and Debit Cards: Visa, MasterCard, American Express, and Discover.
- Mobile Wallets: Apple Pay and Google Pay (in-store only).
- Online Payment Services: PayPal and Sezzle (online only).
- Cash: Accepted for in-store purchases.
- Gift Cards: Hallmark Gold Crown Gift Cards, available in $5 increments from $15 to $500, with no expiration or inactivity fees.
- Venmo: Co-branded physical greeting cards with QR codes for fund transfers.
Hallmark Online Payment Options
Hallmark offers a variety of online payment options to make your shopping experience seamless and convenient:
- Credit and Debit Cards: Accepts Visa, MasterCard, American Express, and Discover.
- PayPal: Available for secure and quick online transactions.
- Sezzle: "Buy Now, Pay Later" with four interest-free installments.
- Venmo: Use Venmo for co-branded greeting cards with QR code payments.
- Hallmark Gift Cards: Redeemable online and in-store, available in various denominations.
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Frequently Asked Questions
Can I use Apple Pay at Hallmark stores?
Yes, many Hallmark Gold Crown stores support Apple Pay for in-store purchases. However, it's best to check with your local store for availability.
Can I use Apple Pay for online purchases at Hallmark?
No, Apple Pay is not accepted for online transactions at Hallmark. You can use credit/debit cards, PayPal, Sezzle, and Hallmark gift cards instead.
Can I use Apple Pay for Hallmark Gold Crown gift card purchases?
Yes, you can use Apple Pay to purchase Hallmark Gold Crown gift cards at participating in-store locations.
Can I use Apple Pay for Hallmark's Venmo-enabled greeting cards?
No, Apple Pay cannot be used for Venmo-enabled greeting cards. These cards require Venmo for the transfer of funds.
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Editorial Disclosure: Opinions expressed here are those of Kudos alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.